We tried designing an Apple Watch stand / dock years ago, when the watch first launched. Everything we came up with felt too gadgety, too techy, too overloaded with functions, and we didn’t like seeing the bright white charging puck. It wasn't right, so we didn't launch it. We came around and revisited the concept, pushing for something simple and beautiful. It's a design that does less and does it well, which is just what we wanted.